Zomato for Business: How to Register Restaurant

source: Online Legal India

In the information age, phones and the web on a very basic level deal with our lives. While everything whether little or Big can be summoned in excess of one touch and swipe, by then for what reason should your customers be chosen to keep a safe distance for the settlement of asking for sustenance or nourishment or Food on the web? This is the place online sustenance asking for applications or nourishment Ordering Apps or Food Ordering Apps like Zomato have come into the photograph and changed the delight. With the approach of these applications and associations, diner proprietors or Food Business Owners of every kind imaginable can breathe in a mumble of mitigation as a fundamental onboarding or Zomato Registration with Zomato association can deliver essentially more demands and help in passing on them to a greater pool of customers.

India has always been viewed as a market with enormous opportunities. Being an era of digitization, many tech start-ups enter the market to capture the online audience. The hyper-growth of online restaurant discovery and food ordering system has paved the way for a lot of food tech startups to emerge in the industry. Zomato, India’s leading restaurant search and food delivery platform has changed the way consumers dine in recent years. The advent of this food delivery application has helped the users save time, effort, and money while improving the business for their restaurant partners. The company also gives the users, access to recommendations and reviews. In this article, we look at the process for obtaining Zomato Registration for a business.

Zomato Business

Zomato is a global company that operates throughout 24 countries. The primary business model of Zomato is based on hyperlocal advertising on its website and mobile apps. The company serves the restaurant partners by offering them greater reach to consumers and helps their businesses to expand faster. Therefore, Zomato Registration with Zomato association can enable restaurants to gain more customers and grow a restaurant business by delivering more demands to a greater pool of customers.

Step To be taken before you apply to Partner with Zomato

Before You apply for zomato restaurant registration or Partner with Zomato, You should get Private Limited Registration, Partnership or LLP Registration In India as these are Deemed to be most suited As a Business entity in India. Also, You need to Secure an FSSAI Registration or License According to Your Business Turnover or Business size and Nature, Shop act License or GUMASTA in Gujarat and Maharashtra and GST Registration In India. To Acquire These License and registration, You can contact a Legal Service Provider Or CA, Cs and Icwa firm Such as RegisterKaro.

How to Register Restaurant on Zomato

The process of zomato restaurant registration starts by adding The restaurant to zomato Restaurant listing and Then Acquiring a Registration on Zomato for Business app. So First I will discuss with you how to add a restaurant in zomato and then I will tell you about how to register restaurant in zomato.

How to Add Restaurant on Zomato

• To Add your restaurant in Zomato, you have to Visit this Link – https://www.zomato.com/addrestaurant and Fill A simple Registration Form with restaurant name, phone number, and city etc.

• After That Just click on Add restaurant to add your restaurant listing to zomato. After You submit the form, a Zomato executive will visit and Collect Documents such as Pan Card, Aadhar card, Copy of FSSAI registration, Take pictures of restaurant etc or Call you to verify the Supplied details about the restaurant and once the restaurant verification is completed successfully, your Restaurant will be added.

How to Register Restaurant in Zomato

• To Get zomato restaurant registration or Partner with zomato or register on Zomato for Business app, you need to visit This link –https://www.zomato.com/business/apps and You need to first search Your Restaurant in the search bar to check whether your restaurant is listed on Zomato or not. If you are able to find your restaurant in Zomato listing then click on the claim the listing and if you are not able to find out your restaurant on zomato the Add your Restaurant to Zomato business listings.

• Now When You are done with adding or Claiming The restaurant on Zomato, Now to Get a Zomato restaurant Registration on Zomato For Business , Just scroll down below on Zomato For Business page and There you will find a Simple Registration Form, where you have to Mention your Restaurant Name, Your Name, Phone number, Email Address and city and click on Submit or You can Also Contact zomato for Business by giving a call at +91-8039654500.

• After You submit Form to partner with Zomato, A executive from Zomato will contact you and will take all the details About Your Restaurant from you and after He is Done with Verification of your account, your account on Zomato For business will get activated Immediately and you can then be able to Manage your listing Directly through your smartphone or Computer.

Detailed steps on How to register on Zomato?

Get your restaurant listed in Zomato in 5 easy steps.

Step 1 –

Go to zomato.com and click on the “Add a restaurant” button at the bottom of the page

Alternatively, you can click on the following link to begin the registration process.

https://www.zomato.com/addrestaurant

Step 2 –

Fill the basic form to get your application underway

You would need:

1. Restaurant name

2. City

3. Your credentials

4. Contact Number

5. Opening Status

Click on Add Restaurant once you provide the required information

Step 3 –

Fill in the detailed form that follows

Here are the details that you must keep handy:

1. Address and the Google Maps location of your restaurant

2. Characteristics of your restaurant

· Alcohol/Non-Alcohol

· Breakfast, Lunch and Dinner, Cafe, Nightlife

· Seating

· Mode of payments

· Type of Cuisine

3. Other details

· Operational timings

· Contact Information

· Restaurant website link

· Restaurant official email ID

Step 4 -

Congratulations! Your listing is now complete

Once you submit your listing, the verification process of your restaurant will start. Post verification, your page will go Live on Zomato.

Step 5 -

You might be contacted by a Zomato Sales Representative to cross-check the details

You may want to keep the soft and hard copies of the following documents handy.

1. Shop License

2. FSSAI License

3. GST number

4. PAN details

Note: Don’t put any false or dummy information on Zomato, because they cross-check your data before it goes online.

Zomato Business App

1. Before you use the Zomato for Business App, you need to claim your listing.

2. Download the app and login using the same credentials that are used to claim your listing.

3. Start managing your restaurant directly from your smart phone.

The registered partner can do the following with the Business App.

• Get real time notifications and reviews, and can easily answer reviews.

• Manage and your update your listing’s information online directly through your Smartphone or Computer.

• Promote your business by promos to existing and potential customers on Zomato

• Upload your special menu directly from the app

• Promote events such as musical events, food festivals etc. that are hosted in your establishment.

Commission Charges for Zomato Registration

Zomato currently charges a commission fee of 7% of the total orders from the restaurants under its food ordering business. This does not include delivery and payment gateway charges. For those restaurants that regulate less than 50 orders per week, a commission of 2.99% along with a platform fee of Rs 99 will be levied.

No Commission Charges

To strengthen its hold in the food-tech space and to bring in high orders, no commission fees will be levied for restaurants that cross the weekly 50-order mark.

For restaurants crossing the 500 order, the platform fees charged will be inversely proportional to the number of orders ranging down from Rs 799 to Rs 199.

Legal requirements in the registration process?

You might have to tread carefully when it comes to keeping track of all the legal paperwork.

The following is a list of all the essential documents you will need to complete the verification process. It is essential that you have them, both the hard copies and soft copies, ready.

1. Restaurant registration paperwork

2. Shop License

3. FSSAI license

4. Owner’s PAN card

Also, after registration completion, keep in mind that:

1. You will now be liable to pay a 17-25% commission on all orders made through Zomato online ordering portal.

2. You may have to keep track of the menu and price details regularly to ensure they are reflected correctly.

3. You can get an API link done with your restaurant POS system and all your channels of online orders to ensure you stay on top of the status of all orders, at all times.

Benefits of partnering with Zomato

There are several advantages of being linked with an online food ordering platform.

1. Piggyback on Zomato’s marketing to get people to find you – It is always challenging to formulate a marketing strategy for your restaurant. A strategy that encompasses all the essential marketing levers – website, social media, app, billboards, TV commercials, YouTube ads, Search Engine Optimisation, Google Ads, CRM – email and SMS and so on. Swiggy spends a fortune on ads and marketing. In other words, they make you more visible by having you on their platform. That is why they charge that heavy commision rate.

2. No need to care about delivery – Managing deliveries is always a tedious task. Taking orders from customers directly is also a pain. Swiggy and Zomato do that for you. The core selling proposition of the leading food aggregators is timely delivery and excellent order tracking. The success of a food aggregator relies on the customer experience it is able to provide. Although, off-late there has been a growing trend of restaurants hiring their own delivery fleet.

3. Reviews on Zomato – Zomato have built great products that help customers discover new places to eat. Zomato provide excellent platforms for customers to compare restaurants, check out what people are saying about them and then make a well-informed decision.

4. Built for customer service as a priority – With their excellent order tracking features, customers can now stay updated on the status of their deliveries. In the rare occasion of trouble with delivery, they are very quick to respond and solve queries. In fact, if they happen to delay the customer’s order, they are likely to compensate them with free credits for the next order. Customer service is of paramount importance to their brand and they never compromise on that.

5. Get traffic in the tune of thousands – The leading online food order aggregators get a lot of traffic on their platforms. This is due to their all-round marketing and promotion efforts over the last few years that has cemented their brand in the minds of users. With traffic coming into their platforms in huge numbers, it is more likely for an order to come through to you.

Guidelines for Restaurants

Restaurant Name

Users search for and identify places to eat or order from using Restaurant names.

• Restaurant names on Zomato must be written as they appear on the board outside the restaurant.

• Restaurant establishment types and taglines (unless the restaurant name is registered with the tagline) must not be mentioned in the name of the restaurant on Zomato.

• Restaurant abbreviations in the restaurant name is not accepted on Zomato.

Restaurant Address

The restaurant address guides diners to the restaurant.

• The address needs to be in a standardized format for easy understanding for users and for consistency.

• Do not add more than one landmark, and do not use abbreviations.

• Do not add other restaurant names as landmarks as it affects the searching results for other restaurants.

• Add the floor number along with name of the building if the restaurant is located above the ground floor for easy locating.

Restaurant Features

A diner is looks for these facilities when deciding about where to dine. These are called attribute tags on Zomato.

• The Pure Veg (no meat and egg)tag is used for restaurants that serve only vegetarian food

• Smoking Area Tag is marked only for restaurants that have a separate smoking area as well as a non-smoking section.

• Happy Hours are exclusively for restaurants that serve alcohol and that offer special offers or discounted rates during a period in the day.

• Wi-Fi Available is marked if the diners can use Wi-Fi services at the restaurant and not only by the management.

Business Hours

The operational hours of a restaurant is represented as business hours so that the diners can plan their visits in their convenient time.

Users can filter restaurants based on a restaurant’s opening hours by using the “Open at” filter on Zomato.

• A 24-hour clock is used to add timings to a listing. This is displayed on the restaurant page in a 12-hour clock format.

• We always add the timing for the dine-in hours. If the delivery hours are different from the dine-in timings, we can add the custom delivery timings to your page if you mail us at restaurants@zomato.com.

• The timing grids on Zomato accepts only numerals, so only specific times can be entered. Entering specific timings as specified above will help the users find your restaurant using the filter ‘Open at’ if they search for a specific time while choosing a restaurant.

Photos

The photo stream of a restaurant gives diners an idea about what to expect at the restaurant in terms of ambiance, service, and food.

A complete set of façade, ambiance, and food shots on a restaurant page gives the diner all the information he needs to make a decision. Some pointers to remember while uploading photos for the restaurant are:

• An order is followed in which photos appear on the photo stream, which is maintained for all restaurants: [Façade/exterior shots] — [Ambiance/interior shots] — [Food shots].

• Facade shots are photos taken from the exterior of the restaurant, typically including the sign and the entrance

• Ambiance shots are photos of the interiors of the restaurant that give the users information about the lighting or seating arrangement at the restaurant

• Food shots are images of food prepared by that specific restaurant

• No images with people in them is put up.

• Ambiance/food shots that are stock images, or taken from Google Images/other websites is put up, as that would be copyright infringement.

• Even if stock photos have been legally purchased by the restaurant, they are not uploaded as they do not depict the true nature of the food and service provided by the restaurant. This is misleading for diners.

• Currently only .JPEG and .PNG file formats for photo uploads are supported.

• A single frame can only contain a single photo. Photo collages are not uploaded as they don’t always show a clear picture of what’s at the restaurant.

• Images where logos and social media handles take up a significant portion of the image are not used to avoid the notion of promoting restaurants.

Menus

Diners rely extensively on the menus on Zomato when deciding on where to eat or what to order, and to know how much it might cost them.

• The maximum dimensions we can upload for menu pages are 650×700 pixels.

• Only the relevant text portion of the menu is kept on the page

• A certain order for menu pages is maintained similar to the way a user would read through a menu: [Appetizers/soups] — [Entrées] — [Main course] — [Desserts]

• Avoid putting up menus without prices as it affects a user’s decision. The menu must include the names of the dishes and prices, as this helps users get an idea of how much they will spend at the restaurant.

Cover Photos

• The image should have high resolution (images with 1200×500 pixels or greater in resolution).

• Horizontal photos are preferred, as they would be better suited to the page layout. While vertical photos are allowed, the focal elements of the image may be lost when it is cropped to the required dimensions.

• Websites, phone numbers, and other text should not be superimposed on the photo.

• Photos of raw ingredients are not allowed, unless the food is served that way.

New Listing Creation – Guidelines

A new listing for the restaurant will be created if there have been any major changes that will affect a user’s experience that may include the following.

• A complete change in cuisine.

• Any changes in the type of establishment

• Change locations, and the new outlet is not in the same area or neighborhood as the original outlet.

Zomato Partner Registration – FAQs

Below are some frequently asked questions and answers on Zomato registration.

How much is Zomato’s registration fees?

There is no fee or charge for getting your listing up and running in Zomato. However, Zomato charges a commission on the sales they generate for you. The commission rate is typically 15 – 22% + GST.

What is the benefit of being Zomato exclusive?

You can choose to only get listed with Zomato’s portal for online ordering. This is particularly useful if you have a large order volume and you want preferential commission rates for your business.

Does Zomato deliver in my location?

Zomato is present in globally and in India they operate in 500+ cities. To know if Zomato operates in your city, please check this page. The popular location for Zomato are Delhi NCR, Kolkata, Mumbai, Bengaluru, Pune, Hyderabad and Chennai.

Does Zomato share customer phone numbers with us?

Yes. Unlike Swiggy, Zomato shares customer details with you. This is especially useful if you are looking to grow your own customer database.