Trademark registration in India encompasses several categories, each designed to protect different aspects of intellectual property:

This is often what businesses seek when looking for brand name registration. It protects company names, product names, slogans, and other textual identifiers.
Example: A clothing company registers its brand name "EcoStyle" to protect its unique identity in the fashion market.
2. Logo Mark Registration
Commonly understood as logo registration or device mark registration, this category protects graphic symbols, designs, or visual elements that represent your brand.
Example: A technology startup registers its distinctive emblem that appears on all its products and marketing materials.
3. Sound Mark Registration
For distinctive sounds or jingles associated with brands.
Example: A telecommunications company registers its unique ringtone that plays in all its advertisements.
4. Shape Mark Registration
For three-dimensional shapes of products or packaging.
Example: A beverage company registers the distinctive contoured shape of its bottles.
5. Color Mark Registration
For specific colors or color combinations uniquely associated with a brand.
Example: A shipping company registering its distinctive purple color used consistently across its fleet and branding materials.
6. Collective Mark Registration
For marks used by members of an association or collective group.
Example: An association of organic farmers registering a mark that certifies products from its members meet specific organic standards.
7. Certification Mark Registration
For marks indicating that products or services comply with specific standards.
Example: An organization registering a mark that certifies electronic devices meet certain safety and quality standards.