Advertising HSN Code and GST Rate for Advertising Services
Advertising services are classified as services and generally use SAC codes rather than HSN codes. The applicable classification can depend on the nature of the advertising service, such as advertising agency services, media advertising, or related promotional activities.
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HSN Code & GST Rate List for Advertising
Showing 7 of 7 HS codes| HSN Code | Description | HS Code | Description | GST% |
|---|---|---|---|---|
| 4901 | Printed books, brochures and similar printed matter, in single sheets or not (excludes periodicals & publications mainly for advertising) | 490110 | Printed books, brochures & similar printed matter, single sheets, folded or not - Pop Material | 5% |
| 490199 | Printed books, brochures & similar printed matter, other than single sheets; dictionaries, encyclopaedias - Ssl Certificate | 5% | ||
| 4902 | Newspapers, journals and periodicals, illustrated or not, with or without advertising material - Mirchi Powder | 490210 | Newspapers, journals & periodicals published at least four times a week | 0% |
| 490290 | Newspapers, journals & periodicals published less than four times a week - Subscription | 0% | ||
| 4910 | Calendars of any kind, printed, including calendar blocks - Note Books, Mixed Spices | 49100010 | Advertising calendar | 12% |
| 4911 | Printed matter, including printed pictures and photographs, NES | 491110 | Trade advertising material, commercial catalogues and similar - Banner, Retailer | 12% |
| 0909 | Other paper - Copier Paper A4 Size | 09090240 | Trade advertising material, commercial catalogues and similar - Banner | 5% |
Disclaimer: The GST rates and HSN codes listed above are compiled from the latest CBIC notifications and NIC's GST e-Invoice system master codes, to the best of our knowledge. Rates are subject to change based on the Government of India and GST Council updates. RegisterKaro is not liable for any discrepancies or decisions made based on this information. For the most accurate and updated "16th October 2020" of GST and cess rates, please visit the official CBIC website. Need help with GST registration or filing? Talk to a RegisterKaro expert.
Understanding the correct Advertising HSN Code and GST rate helps businesses classify advertising services correctly, prepare GST invoices, and report taxable services accurately. The nature of the service should be checked before selecting the applicable SAC code.
Related HSN Code Pages
Frequently Asked Questions
Everything you need to know about the HSN code and GST rate for Advertising.
SAC code 998363 represents the sale of advertising space in print media, except on commission. It can cover advertising space sold in newspapers, journals, brochures, pamphlets, posters, and other printed materials. Since this is a service classification, SAC is used rather than HSN. The GST rate should be checked against the latest applicable rate notification because rates can change.









