Trademark Application · #5137115

DIRECT CHOICE Trademark (Class 34) — Refused Status & Details

RefusedClass 34Filed 18/09/2021DEVICE

Source: Indian Trademark Registry (ipindia.gov.in) · IP India record as of 22/05/2026 · Indexed 2026-05-22 · Last updated 22 May 2026

✓ Live Registry data·Free to view·No login required
§ 01 —

Trademark Fact Sheet

Trademark (as filed)
DIRECT CHOICEDEVICE
Application No.
5137115
Filed
18/09/2021
Status
Refused
Class(es)
Class 34Tobacco; smokers' articles; matches.
TM Office
KOLKATA
Owner's state
Odisha
TM type
DEVICE
§ 02 —

Owner

Name
BABULA SAHU, AN ADULT INDIAN NATIONAL, S/O. MR. TRINATH SAHU Single Firm2 trademarks filed under this owner
Address
*****, DISTT- GANJAM-760006 (ORISSA)
Email
*********ate(at)yahoo.in
State
Odisha
§ 03 —

Other trademarks by this owner

1 other mark filed under BABULA SAHU, AN ADULT INDIAN NATIONAL, S/O. MR. TRINATH SAHU Single Firm. Live marks link to their full details.

WordmarkApp No.ClassStatus
ALL CHOICE
TM #5137104 · Filed 18/09/2021
5137104Class 34Registered
§ 04 —

Application Timeline

Application filed
18/09/2021
Filed via e-Filing
Awaiting registration
Current status: Refused
IP India record refreshed
22/05/2026
Latest server-side snapshot from the Indian Trademark Registry
§ 05 —

Filing claims & diligence

First use claim
Proposed to be used
Filing mode
e-Filing
Category
TRADE MARK
§ 06 —

Goods & Services

Class 34

TOBACCO AND TOBACCO PRODUCTS INCLUDING CHEWING TOBACCO, KHAINI AND SURTI.

Refused

What does this status mean?

DIRECT CHOICE was refused registration in Class 34 after examination or a hearing. The decision can sometimes be appealed, or a fresh, amended application filed.

Q & A

Frequently asked questions

The trademark DIRECT CHOICE (Application No. 5137115) is owned by (1) BABULA SAHU AN ADULT INDIAN NATIONAL S/O. MR. TRINATH SAHU Single Firm, as recorded in the Indian Trademark Registry. Trademark ownership in India is determined by the Trade Marks Act, 1999 and the Trade Marks Rules, 2017.

The current status of DIRECT CHOICE is "Refused". It was filed on 18/09/2021 at KOLKATA in Class 34. Status may change over time as the application moves through examination, publication, opposition and registration stages.

DIRECT CHOICE is filed in Class 34, which covers Tobacco; smokers' articles; matches..

DIRECT CHOICE covers: [CLASS : 34] TOBACCO AND TOBACCO PRODUCTS INCLUDING CHEWING TOBACCO, KHAINI AND SURTI..

The exact word "DIRECT CHOICE" is already on record at the Indian Trademark Registry under Application No. 5137115. If you intend to use a similar mark for similar goods or services, you should conduct a comprehensive availability search and consult a trademark attorney before filing. Registerkaro offers a free availability check followed by professional filing.

Indian registered trademarks are valid for 10 years from the date of registration and can be renewed indefinitely in 10-year blocks. DIRECT CHOICE (App #5137115) is currently in status "Refused" — renewal dates apply only after registration is granted.

If DIRECT CHOICE is in the "Advertised before Acceptance" or "Accepted & Advertised" stage, you have a 4-month window from publication in the Trade Marks Journal to file an opposition (Form TM-O) at the same Trade Marks Registry office. Grounds typically include prior rights, descriptiveness or bad faith. Registerkaro can prepare and file a Notice of Opposition for you.

— Public Notice —

Protect a mark like "DIRECT CHOICE"

Free availability check, attorney drafting, and end-to-end TM-A filing through Registerkaro. Pick the plan that fits — government fee additional.

Govt. + professional fees from
₹1,499 + Govt fee

For individuals or companies who just want to file a trademark.

Start with Basic →Talk to Expert
  • Help choosing the right trademark class
  • Drafting & Filing by TM Expert + Power of Attorney form
  • Acknowledgement Receipt
  • TM usage guide
Class search & clearanceAttorney draftingEnd-to-end government filing
— Trademark Registration · Registerkaro