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How to Sell on Tata CliQ: Seller Quick Registration Guide

Updated: Jan 15, 2022

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How to Sell on Tata CliQ: Seller Quick Registration Guide

Online platforms have become quite a nice way to sell your stuff and the biggest advantage that you have is the global audience reach. There are many top e commerce websites that offer easy and lucrative options for sellers to sell their merchandise. One of the top e-commerce portals where you can get to sell your stuff to a large number of customers is Tata CliQ. so Let's learn in this guide step-by-step procedure to sell on Tata CliQ.

The e-commerce venture of Tata group follows the Omni-channel model, which is the most preferred format in the offline and online retail industry. The platform dispenses the seller a reliable and effective platform where they can sell with ease through a very simple registration process.

The mode of operation followed by the company is completely different from other e-commerce marketplaces. It is a curated marketplace and here 100 % original products and authorized sellers are preferred to sell with Tata CliQ.

Why Tata CliQ?

Tata CliQ is one of the most recent e-commerce companies in India and is getting a lot of attention. While the majority of e-commerce companies in India focus on trying to sell their products for the lowest price possible, competing amongst each other for the best discounts and customers, Tata CliQ has taken a different approach. Tata CliQ instead aims at providing Indian customers with high-quality and luxury items such as clothing and electronics from some of the best brands in India and around the globe, products you simply can’t find elsewhere online, such as Armani, Hugo Boss, and True Religion.

Tata CliQ also has strong ties to online electronics retailers such as Microsoft, who agreed to launch their own store on Tata CliQ selling Microsoft products like software, phones, PCs and tablets, as of 2016.

As with all e-commerce companies you should always do a background check on them before signing up to sell with them. Tata CliQ is one of the few e-commerce companies which have not yet suffered any major setbacks and it looks like they will continue to grow at a healthy and stable rate. Tata CliQ also has probably the strongest backing from investors, such as its parent company the Tata Group, in comparison to other e-commerce platforms, meaning if a crisis does happen the platform can be saved.

Here are few simple steps that a vendor or seller can follow to register themselves with Tata CliQ to sell their products-

  • In order to become a seller with Tata CliQ, first of all you are required to drop a mail to sellersupport@tatacliq .com. The mail should contain information such as your name, email ID, contact number, the category of product as well as the brand name and location of your business.

  • Once you have sent the email, you will receive an automated response from the e-retailer. You are now required to follow up with them by dropping regular mails on the same chain mail.

  • It is after this, you will receive an email from the category head along with the agreement document. You are now required to duly sign the agreement on a stamp paper of Rs. 300.

  • Once the agreement is prepared you are required to print an Annexure, containing the commission details. The commission details are needed to be mentioned on the company letterhead along with your signature.

  • Now you must send the documents to the following address-

Tata Unistore First floor,

Empire Plaza 2, Chandan Nagar LBS Marg,

Vikhroli West Mumbai-400080.

  • Once your documents have been received, you will receive a mail consisting of ‘ECS’ and Seller Registration Form. You are required to fill both the forms carefully with relevant information and send it to the same email address along with the below document

  1. GST Registration Certificate

  2. Pan card copy

  3. TAN Copy (If Available)

  4. CIN Copy (from ROC)

  5. Canceled Cheque

  6. Company Logo

  7. Bank confirmation on electronics clearance form with attachment.

The seller registration form should contain the name of the registered company, the list of all documents as well as PAN card details. Along with this, you must share different email IDs if you are willing to avail of more than one fulfillment center. In addition to this, you are required to send a catalog of products that you are going to sell, to be listed on the portal.

What comes through selling with Tata CliQ in comparison to other e- market places

Easy registration process:

This is the most common reason why most of you find Tata CliQ as a very suitable platform for selling your products. You can sell your products online just by enrolling through a simple three-step registration process.

In most of the online portals, the seller registration process is quite hectic which has made Tata CliQ the best possible option.

Plethora of customers:

This is another reason why the sellers have more liking for the online platforms rather than the offline ones. You can easily reach to the audience not only in your local market but also across India which enhances the opportunity and thus you are able to make more benefits.

You get almost ten times as many customers on the online platforms than selling at any local shop and thus also do not need to spend a great deal on the promotion as well.


Another reason why it is best to sell with Tata CliQ is the transparency in the commission process. You are charged only for the stuff that you sell and not for those you advertise on the portal thus making things smoother for you.

Valuable tips:

Another reason why you must sell with Tata CliQ is that you will be provided with some important tips by the experts to sell better on the platform and thus make more benefits. They will also help you to add a sound description about the product to catch the attention of the audience with ease.

Easily monitor your sales:

Another thing with these portals like Tata CliQ is that you can easily monitor your progress, your sales record, and profits with ease. You are provided with a login id and password using which you will easily track your progress making things pretty smooth for the sellers.

Benefits of selling with TATA CliQ:

  • Well-known for designer clothing, which is ideal for clothing retailers.

  • As a high-quality retailer, selling with Tata CliQ means you will be able to sell your products for a higher price.

  • Tata CliQ works directly with many offline retailers already.

  • As Tata CliQ is a young company, they are more likely to listen to their sellers than more established e-commerce platforms, meaning your requests for help or any ideas you have to develop the company are more likely to be heard.

  • Less competitive than rival companies because there are fewer sellers.

  • Tata CliQ has a monopoly on luxury e-commerce products in India.

  • Tata CliQ also tries to promote products by providing customers with informative ideas. Such as promoting products that are rain-proof for monsoon season and advice for women on what to purchase for their husbands.

  • Strong backing from the Tata Group, Tata CliQ’s parent company, which is India’s largest conglomerate.

  • Tata CliQ operates what they call a ‘phygital’ service. This means that customers can use Tata CliQ online or offline, for example, if a customer purchases a product online from a retailer, they have the ability to collect the product from the store, exchange it or return it.

  • Sellers can choose either to sell their products on Tata CliQ’s regular platform or their luxury platform, allowing them to compete more fairly.

Documents Needed To Register As A Seller With Tata CliQ

Whenever you sign up to become a seller online on any platform you will need to provide documentation and information on your company so they can verify that your company is legitimate. Tata CliQ is no different and you will need the following documents and information to sign up:

  • Tax information. Needed later on in the sign-up procedure.

1. A copy of your company’s GST registration.

2. A copy of your company’s PAN card.

3. A copy of your company’s TAN card, if you have one available.

  • Contact information. Needed at initial contact with Tata CliQ.

1. Full name

2. Email address (you may need to submit more than one email address if your company has more than one order fulfillment center).

3. Phone number

  • Company information. Needed at initial contact with Tata CliQ.

1. Brand name

2. Company address

3. Category of the products you wish to sell. This is important as you will be contacted specifically by the head of the category.

  • Other company information. Needed later on in the sign-up procedure.

§ Company logo.

§ A canceled cheque.

§ A Copy of your company’s CIN registration from the ROC (Registration of Companies).

§ Bank confirmation of ECS (Electronic Clearing Service).

Take time to read the full list and if possible keep it with you as a checklist before you begin the registration process. This way you know what you need and will not have to stress over finding the documents and information while applying or have to give up on the procedure completely.

This information will be checked by Tata CliQ after submission and if they find any information which false your application will not succeed and you will be rejected. If you enter information incorrectly this may also result in rejection of your application or lengthen the application procedure until the correct information is submitted, so be careful and check what you have entered is correct.

If you would like more information on what is required to sign up or why certain things are required, you can always contact Tata CliQ Seller Support directly to speak to them on 1800 208 8282, which is available 24 hours a day.

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