How to Sell on Meesho in 2026: Complete Seller Guide

Meesho gives sellers an online marketplace to reach customers across India without building their own e-commerce website. Sellers can list products, receive orders, use Meesho's shipping network, and receive payments through the platform.

The main benefits of selling on Meesho include:

• No Commission: Meesho states that sellers do not pay a commission on product sales. This allows sellers to retain the full sale value before other applicable costs.
• Large Customer Base: Sellers can showcase their products to customers across India through the Meesho marketplace.
• No Order Cancellation Charges: Meesho currently promotes no penalty charges for late dispatch and order cancellations under its stated seller policy. Sellers should still follow the applicable order-processing requirements.
• Low-Cost Shipping: Meesho provides shipping support to help sellers deliver products to customers across its serviceable locations.
• 7-Day Payment Cycle: Meesho states that sellers receive payments within a 7-day payment cycle from the delivery date.
• Easy Product Listing: Sellers can upload product catalogs through the Supplier Panel with product images, descriptions, prices, and other required details.
• Support for Eligible Non-GST Sellers: Eligible sellers without a regular GSTIN can also sell on Meesho using the applicable Enrolment ID/UIN process.
• Product Promotion: Sellers can use Meesho's advertising tools to increase product visibility. Availability of specific promotional benefits can depend on the seller's GST status and applicable Meesho terms.

A wide range of businesses and individuals can use Meesho to sell eligible products. The applicable registration and tax requirements depend on the seller's business and turnover. Common seller categories include:

• Manufacturers selling their own products.
• Wholesalers supplying products to consumers.
• Retailers expanding into online sales.
• Resellers purchasing products for online resale.
• Home-based businesses selling eligible products.
• Small businesses testing online demand.
• Registered businesses with GSTIN.
• Eligible small goods sellers without regular GST registration.

Sellers must comply with Meesho's supplier terms and applicable laws for the products they list.

You can register as a Meesho seller online by creating a supplier account, entering your GST or enrolment details, adding your pickup and bank information, and setting up your store. Before you begin, keep your mobile number, email address, bank details, pickup address, and applicable GSTIN or Enrolment ID/UIN ready.

Follow these steps to complete your Meesho seller registration:

Step 1: Visit the Meesho Supplier Website

Start by visiting the official Meesho Supplier website (supplier.meesho.com) . Select the option to start selling and begin the seller registration process.

Use the official supplier platform to create your account and submit your details.

Step 2: Enter Your Mobile Number

Enter an active mobile number that you can access during registration. Meesho will send an OTP to verify the number. Enter the OTP received on your mobile to continue with the registration.

Make sure you use a number that you can access regularly because Meesho may use your registered contact details for account-related communication.

Step 3: Create Your Supplier Account

After verifying your mobile number, enter your email address and create a password for your supplier account. Use an active email address because you may need it for account communication, notifications, and other seller-related information.

Once you submit these details, your basic supplier account will be created.

Step 4: Provide Your GST or Enrollment Details

The next step depends on your GST status.

If you have a regular GST registration:

• Enter your valid GSTIN.
• Ensure that the GST details match your business information.
• Use the GST registration details applicable to the business from which you will sell.

If you do not have a regular GSTIN:

Eligible sellers can use an Enrolment ID/UIN under the applicable GST procedure for certain intra-state supplies of goods through e-commerce operators.

Step 5: Add Your Pickup Address

After providing the applicable tax or enrollment details, enter the address from which your Meesho orders will be picked up.

Provide the complete and accurate address, including:

• Building or house number.
• Street or locality.
• City and state.
• PIN code.
• Contact details required for pickup.

Check the address carefully before submitting it. Meesho's logistics partner will use the pickup information to collect your packed orders.

If you are a GST-registered seller, ensure that your business and place-of-business information remains consistent with your GST records where applicable.

Step 6: Add Your Bank Account Details

Next, provide the bank account details where you want to receive your Meesho seller payments. Enter the details carefully, including the:

• Account holder name.
• Bank account number.
• IFSC code.
• Other information requested during registration.

Review the information before submitting it because incorrect bank details can affect payment settlement.

Step 7: Add Your Store Name

Once your basic account and payment information are ready, enter the name you want to use for your Meesho store.

Choose a name that represents your business or the products you sell. Avoid names that could mislead customers or create confusion with another brand.

Check the name before submitting it because your store information will be associated with your seller account.

Step 8: Create Your Product Catalog

After completing the seller account setup, you can start adding products to your catalog.

For each product, provide the information requested by Meesho and applicable to the relevant category. This may include:

• Product name and category.
• Product photographs.
• Product description.
• Selling price.
• Size and color variations.
• Available quantity.
• Product or package details.
• Other category-specific information.

Use accurate information and photographs that represent the actual product you will ship to customers.

Step 9: Submit the Catalog for Listing

Review the product information before submitting the catalog.

Once the catalog is accepted and becomes available for sale, customers can place orders for the listed products.

Step 10: Start Processing Orders

After your products become available on Meesho, monitor your Supplier Panel for new orders. When you receive an order:

1. Check the product and order details.
2. Confirm that the required inventory is available.
3. Prepare and pack the correct product.
4. Download the required shipping label and manifest.
5. Attach the shipping label to the package.
6. Hand over the shipment to the designated logistics partner.
7. Track the order through the Supplier Panel.

Meesho's supplier process requires sellers to process orders through the Supplier Panel, prepare the shipment, and hand the package to the logistics partner for delivery.

Following these steps in sequence helps you move from seller registration to product listing and order fulfillment without skipping an important part of the setup.

Meesho currently charges 0% commission on product sales , so it does not deduct a marketplace commission from the product sale price. However, 0% commission does not mean that sellers receive the full selling price in their bank account . Meesho may deduct applicable shipping, return, tax, advertising, and other service-related charges before settling the seller's payout. Meesho's current disclosures confirm that it charges sellers for services such as order fulfillment, delivery and return pickup, advertisements, and other services.

A seller should therefore calculate the net payout , rather than treating the product price as the amount received.

What Costs Can Meesho Deduct From a Seller's Payout?

The actual deductions depend on the order, seller, product, shipping requirements, and applicable taxes. Common deductions can include:

CBIC states that e-commerce TCS applies to the net value of taxable supplies, while the seller receives credit for the amount collected through the prescribed GST mechanism.

How Much Does a Seller Receive With No Commission?

Suppose you sell a product for ₹1,000 . Meesho does not deduct a commission from the ₹1,000 sale price because the commission rate is 0%. However, the final payout can be lower after applicable deductions. For example, assume the order attracts:

• Product sale price: ₹1,000
• Commission: ₹0
• Forward shipping: ₹80
• GST on forward shipping (18%): ₹14.40
• TCS: ₹5
• TDS: ₹1

If the order is delivered and not returned, the illustrative payout is:

₹1,000 − ₹80 − ₹14.40 − ₹5 − ₹1 = ₹899.60

If the customer returns the order, the sale is reversed, so you don't receive the ₹1,000. TCS and TDS are adjusted because they apply to net supplies after returns. You get the product back, but you may still bear the shipping costs for both directions. Assume reverse shipping is also ₹80:

• Forward shipping + GST: ₹80 + ₹14.40 = ₹94.40
• Reverse shipping + GST: ₹80 + ₹14.40 = ₹94.40
• Total cost of the returned order: ₹188.80 , plus any packaging cost and loss if the returned product can't be resold

Therefore, sellers should calculate their margin after product cost, packaging, applicable Meesho charges, taxes, returns, and other selling expenses , rather than assuming that 0% commission equals the full sale amount as the final payout.

Selling on Meesho requires compliance with India’s e-commerce laws and intellectual property rights. These requirements help ensure that your online business remains compliant and trustworthy, including the following:

1. GST Registration: For most businesses selling goods online in India, a GSTIN (Goods and Services Tax Identification Number) is mandatory. The general threshold for GST registration is an annual turnover exceeding ₹40 lakhs, or ₹20 lakhs in specified special category states. Eligible sellers below the applicable threshold may sell without a regular GSTIN through Meesho if they sell only eligible goods, make only intra-state supplies, obtain the required Enrolment ID/UIN, and satisfy the other conditions prescribed under the GST rules.
2. PAN Card: A Permanent Account Number ( PAN ) card is essential. It is a mandatory requirement for both individual sellers and all types of business entities operating in India, primarily for tax purposes.
3. Bank Account: You must have a valid bank account for receiving payments. This account should be in the name of your business (if you have formally registered one) or in your name if you are operating as a sole proprietor.
4. Business Registration: Depending on the legal structure you choose for your business, whether it's a sole proprietorship , a partnership , or a private limited company , you may need specific registration documents. This could include a Shop Establishment Certificate , a Partnership Deed, or a Certificate of Incorporation, among others.
5. Principal Place of Business (PPOB) and Additional Place of Business (APOB): For GST-registered sellers, it's vital to accurately register your Principal Place of Business (PPOB) with the GST authorities. This is your primary location of operation. If you conduct business or store inventory from multiple locations, registering each as an Additional Place of Business (APOB) under your GSTIN is also crucial for compliance. Any changes to these addresses must be promptly updated with the GST authorities and on Meesho.
6. Product Information: You are legally obligated to provide accurate and complete product information to consumers. This includes essential details such as the Maximum Retail Price (MRP), accurate dimensions, country of origin, and for perishable goods, clear expiry dates and manufacturing dates. Misleading information can lead to severe penalties.
7. Intellectual Property Rights (IPR): Strictly avoid infringing on the intellectual property rights of others. This means you must not use copyrighted images, designs, trademarks , or product descriptions that belong to other businesses or brands without explicit permission. Doing so can lead to legal action, penalties, and suspension from the platform.
8. Consumer Protection: As per the Consumer Protection (E-Commerce) Rules, 2020 , Meesho and its sellers are jointly obligated to ensure consumers receive accurate product information and have access to robust grievance redressal mechanisms. This includes clear return, refund, and cancellation policies.
9. Meesho's Terms and Conditions: Beyond statutory regulations, you must strictly adhere to Meesho's specific terms and conditions. These encompass their internal policies on order fulfillment, cancellation, returns, refunds, product listing guidelines, and seller code of conduct. Failure to comply can result in account suspension or termination.
10. Data Protection: The handling of personal data, belonging to both sellers and customers, is governed by significant legislation, including the Digital Personal Data Protection Act, 2023, and the Information Technology Act, 2000 . Sellers must ensure they comply with data privacy principles, protecting sensitive information from unauthorized access or misuse.
11. Brand Registration: If you sell branded products, you may need to register or get your brand approved on Meesho to verify that you are authorized to sell it.
12. Product Compliance: Beyond specific labeling, all products you list must generally comply with relevant Indian regulations and quality standards. This involves ensuring your goods meet safety norms, specific material requirements, and any other industry-specific regulations that apply.

Eligible sellers can sell goods on Meesho without obtaining regular GST registration if they satisfy the conditions prescribed under the GST framework and Meesho's requirements. This facility should not be understood as a general exemption for every online seller. The GST exemption for eligible suppliers of goods through e-commerce operators applies subject to specific conditions.

Under Notification No. 34/2023-Central Tax , eligible persons supplying goods through qualifying e-commerce operators can be exempt from mandatory GST registration when their turnover remains within the applicable registration threshold. The arrangement requires conditions such as no interstate supply and enrolment on the GST common portal.

The special procedure took effect from 1 October 2023 . An e-commerce operator cannot facilitate interstate supplies by a seller using this exemption, and the seller must have an enrolment number allotted through the common portal.

Meesho currently states that eligible sellers without a GSTIN can obtain an Enrolment ID/UIN through the GST website and use it to register on Meesho. It also states that such sellers can make deliveries within the state, subject to applicable rules.

Conditions for Selling Without Regular GST Registration

Eligible sellers generally need to satisfy conditions such as:

• Sell only goods covered by the applicable exemption.
• Remain within the applicable GST registration threshold.
• Make supplies only within the permitted state or Union Territory.
• Do not make interstate supplies under the exemption.
• Obtain the required enrollment number through the GST common portal.
• Provide accurate PAN and business information.
• Follow the applicable Meesho supplier requirements.

If your business becomes liable for GST registration or your transaction pattern no longer satisfies the exemption conditions, you should obtain GST registration before continuing sales under the applicable GST framework.

Knowing how to sell on Meesho is just the beginning. To truly succeed, you need effective strategies to boost your sales.

1. Master Competitive Pricing

Meesho is a price-sensitive marketplace. Research competitor pricing for similar products to ensure your prices are attractive yet profitable. While Meesho has a 0% commission, remember to factor in your product cost, packaging, and shipping charges to set a price that yields a healthy margin. Utilize Meesho's price recommendation tools to make informed decisions.

2. Create High-Quality Listings

Your product listings are how customers evaluate your products before buying. Use clear, high-resolution images from multiple angles, preferably with a white background. Write accurate product descriptions that highlight key features, materials, sizes, and other relevant details. Use relevant terms naturally in your titles and descriptions to improve search visibility.

3. Participate in Meesho's Sales and Promotions

Meesho frequently runs sales events and promotional campaigns from time to time. Actively participating in these campaigns can significantly boost your product visibility and sales volume. These events often attract a large number of buyers looking for deals.

4. Use Meesho Ads to Boost Product Visibility

Consider using Meesho's advertising features to give your products an extra push. Meesho Ads allow you to promote your catalogs and get them featured in top search results and discovery pages. This can dramatically increase your product's visibility to potential customers, especially when you're focusing on how to sell on Meesho.

5. Maintain High Ratings and Good Reviews

Customer reviews and ratings are crucial for building trust and attracting new buyers. Provide excellent customer service, process orders efficiently, and resolve any issues promptly. Encourage satisfied customers to leave positive reviews. A high seller rating and positive feedback will enhance your credibility and lead to more sales.

Selling on Meesho gives Indian entrepreneurs access to a large online market with relatively low initial investment. By understanding how to sell on Meesho, leveraging its unique advantages like the 0% commission, and implementing effective strategies for product listing, pricing, and customer service, you can build a successful and sustainable online business.

Consistent effort and a customer-centric approach are key to thriving on Meesho. If you're still considering how to sell your product on Meesho, this guide should provide a solid foundation for your journey.