How to Sell on Myntra?

Selling on Myntra offers numerous advantages for brands looking to thrive in the Indian e-commerce landscape.

• Reach a Massive Consumer Base: Gain access to over 40 million consumers across 17,000+ pin codes throughout India, significantly expanding your brand's reach.
• Complete Merchandise Control: Maintain full authority over your product quality and quantity, ensuring your brand standards are upheld.
• Accelerated Delivery with M-Express: Leverage Myntra's M-Express service for expedited deliveries within 24-48 hours, meeting consumer demand for fast shipping and enhancing customer satisfaction.
• In-depth Seller Insights & Analytics: Utilize Myntra's reporting dashboard and advanced data tools to access real-time data and optimize your sales performance effectively.
• Hassle-Free Payment Processing: Myntra handles all payment gateway complexities through its trusted partners, eliminating the need for sellers to set up their own.
• Secure & Verified Platform: Operate within Myntra's secure and verified ecosystem, ensuring a reliable and trustworthy environment for all your business transactions.

To sell on Myntra, you need a legally registered business entity. Make sure your business is properly registered before listing any products. Myntra accepts the following business structures:

• Partnership Firms: Businesses jointly owned and run by two or more individuals.
• Private Limited Companies: Corporate entities with limited liability for their shareholders.
• Sole Proprietorship Firms: Businesses owned and managed by a single individual, where the owner is personally liable.
• Limited Liability Partnerships (LLPs): A hybrid structure offering limited liability to partners while maintaining partnership flexibility.

To sell on Myntra, you'll need to meet specific eligibility criteria, primarily centered around having a legally registered business and providing the necessary documentation.

Eligibility Criteria:

• Legally Registered Business: Myntra only allows registered business entities (Sole Proprietorships, Partnership Firms, Private Limited Companies, or LLPs) to sell. Individual sellers are not permitted.
• Product Categories: Your products should primarily fall within Myntra's core focus categories: fashion, beauty, and home.
• Quality and Catalog: Myntra prefers brands with a good product quality and a sizable, well-curated catalog (often a minimum of 200-300 SKUs is preferred, though this can vary). High-quality product images and detailed descriptions are essential.
• Operational Capability: Ability to manage inventory effectively and adhere to Myntra's logistics and fulfillment model (typically sending stock to Myntra's warehouses).
• Compliance: Willingness to adhere to Myntra's seller policies, performance metrics, and all legal and tax requirements.

Required Documents:

• GST Registration Certificate: This document is legally mandatory for any business selling goods or services online in India. It ensures your business is registered for Goods and Services Tax and can legally collect and remit taxes.
• PAN Card: Your Permanent Account Number (PAN) card is crucial for tax identification and verification of your business entity. It must be issued in the exact name of your registered business or firm.
• Bank Account Details: You need to provide details of an active current bank account held in your business's legal name. This account will be used by Myntra for all payment settlements from your sales.
• Enterprise Registration Copy: This document serves as official proof of your business's legal registration and structure. It should also include relevant details about the brand(s) you intend to sell on the platform.
• Trademark Certificate: If you are the brand owner or the manufacturer of the products, Trademark Certificate legally validates your ownership of the brand. It's essential for selling your own branded goods on Myntra.
• No Objection Certificate (NOC) / Brand Authorization Letter: If you are reselling, distributing, or importing products, you need formal permission from the original brand owner. NOC letter confirms their authorization for you to sell their products on Myntra.
• TAN or TIN: This is your Tax Deduction and Collection Account Number (TAN) or Tax Identification Number (TIN). It's another crucial tax identifier for your legally registered business.

Myntra is a premier fashion-oriented platform, but it has significantly expanded its offerings to include a diverse range of lifestyle products.

1. Fashionable Apparel

This remains Myntra's core offering, encompassing trending apparel for men, women, and kids. Sellers can list a broad spectrum of clothing, including:

• Ethnic Wear (sarees, kurtas, lehengas, sherwanis)
• Formal Attire (shirts, trousers, blazers, dresses)
• Casual Wear (t-shirts, jeans, shorts, skirts)
• Activewear (gym wear, yoga pants, sportswear)
• Outerwear (jackets, sweaters, coats)
• Lingerie & Sleepwear

2. Jewelry & Accessories

Beyond clothing, Myntra supports a wide array of fashion-forward accessories that complement apparel. This category includes:

• Jewelry: Necklaces, earrings, rings, bracelets, anklets (both precious and fashion jewelry)
• Watches: From smartwatches to traditional analog and digital watches
• Handbags & Wallets: Clutches, totes, slings, backpacks, and wallets for all genders
• Belts: Fashion and formal belts
• Eyewear: Sunglasses and spectacle frames
• Other Accessories: Scarves, stoles, caps, hats, socks, ties, and cufflinks

3. Beauty & Personal Care

Myntra has a growing segment for health and grooming products, appealing to consumers seeking both everyday essentials and premium solutions. This includes:

• Skincare: Cleansers, moisturizers, serums, masks, sunscreens
• Haircare: Shampoos, conditioners, oils, styling products
• Makeup: Foundations, lipsticks, eyeliners, palettes
• Fragrances: Perfumes, deodorants, body mists for men and women
• Grooming Kits: Shaving kits, beard care products
• Wellness Products: Select range of health and personal hygiene items

4. Footwear

A substantial and diverse category, footwear on Myntra caters to all occasions and demographics. Sellers can list:

• Casual Footwear: Sneakers, sandals, flip-flops, loafers
• Formal Shoes: Oxfords, brogues, heels, boots
• Ethnic Footwear: Mojaris, juttis, kolhapuris
• Sports Shoes: Running shoes, training shoes, specialized sports footwear

5. Sports & Activewear

Capitalizing on the growing fitness and health trend in India, Myntra is a key destination for sportswear. This category features:

• Gym Wear: T-shirts, shorts, track pants, leggings designed for workouts
• Athleisure Apparel: Comfortable yet stylish clothing suitable for both workouts and casual wear
• Sports Equipment: Basic sports accessories (e.g., yoga mats, water bottles, small fitness gear)
• Sports Accessories: Bags, caps, and other items related to active lifestyles

6. Home & Living:

While primarily fashion-focused, Myntra has also expanded into select home categories, particularly those with a strong design or lifestyle appeal. This may include:

• Home Decor (e.g., decorative accents, cushions)
• Home Furnishings (e.g., bed linen, curtains)
• Kitchen & Dining (e.g., designer serveware)
• This category is often curated to align with Myntra's aesthetic and target audience.

7. Premium & Branded Products

Across all these categories, Myntra emphasizes both high-end and mainstream branded products. This allows sellers to offer a curated selection of premium and popular brands, catering to a diverse customer base with varying budget and brand preferences, from luxury labels to mass-market favorites.

Starting your journey to sell on Myntra involves a structured process, ensuring brands meet their quality and operational standards.

1. GSTIN Check

Enter your business's GSTIN and click "Verify" to validate your business details. Once confirmed and marked green, this step enables all subsequent sections, which you can then complete in any order.

2. Basic Information

Provide your organization's primary contact details, including email, name, and phone number, along with the owner's name, contact number, and email. Disclose if you are an existing Myntra partner (selecting "YES" means Myntra will generate customer invoices on your behalf) and upload a clear signature on a white background.

3. Business Details

For instance, if you plan to use a third-party order management system (OMS) for inventory and order processing, select "PPMP C+ L," choose your service provider, and specify the OMS version. Consult your service provider if you have any questions about the OMS version.

4. Warehouse Details

Enter your primary pick-up address, ensuring the pin code matches your GSTIN details for that state. You can add multiple warehouse addresses as needed. Provide full details for the warehouse manager, including your daily order processing capacity and daily handover capacity for Myntra orders. If you've chosen "M-direct," this step will be simpler.

5. Bank Details

Input your account holder's name, account number, IFSC code, bank name, and account type. Upload a clear copy of a canceled cheque from your registered business account (not a savings account) with the business name printed, not stamped. Myntra will conduct a small amount transfer for verification; you'll need to enter this amount on the platform. Don't worry if initial verification fails, as Myntra's team will manually review and contact you if necessary.

6. Brand Details

This final step involves providing details for up to ten brands for Myntra's evaluation. Enter each brand name, download and complete the Excel guideline document for catalog details, and upload your brand logo. Specify the nature of your business and upload the relevant proof: a trademark certificate if you are a manufacturer/owner, or a no-objection certificate if you are a reseller. After filling in all details, click the declaration tab to submit your application. Myntra will then evaluate your submission and reach out if any issues arise.

Myntra offers various selling models to suit different seller needs. Here are the main ones:

1. Myntra PPMP (Partner Picked, Myntra Packed)

Sellers manage storage, picking, and packing, while Myntra handles logistics. This model ensures faster dispatch and offers full control over fulfillment, including omnichannel routing from nearby stores.

2. Myntra JIT (Just In Time)

Myntra consolidates customer orders and issues a single purchase order to the seller. After receiving the bulk order, Myntra repacks and dispatches products to individual customers, streamlining fulfillment.

3. FBM (SOR) - Fulfillment by Myntra (Sale or Return)

Sellers store inventory at Myntra's warehouse, and Myntra manages all fulfillment (picking, packing, dispatch). Sellers benefit from less operational burden and can retrieve unsold stock.

4. Myntra IJIT (Inventory Just In Time)

Myntra outright purchases top-selling SKUs from brands and sells them at its own price. Sellers receive upfront payment but lose the right to reclaim the stock.

While Myntra offers a diverse marketplace, certain product categories are strictly prohibited to ensure a safe and legal shopping environment. You cannot sell:

• Objectionable Content: Products featuring offensive, illegal, or otherwise inappropriate material are strictly forbidden.
• Illegal Items: Any products that violate existing laws or regulations are not permitted on the platform.
• Inappropriate Content: Items with content deemed unsuitable or harmful for Myntra's audience are prohibited.
• Healthcare Products: This includes medicines, medical devices, and other health-related items, which are not allowed for sale on Myntra.

To thrive on Myntra in 2025, sellers must adhere to specific strategies that ensure high standards and seamless operations.

• Myntra demands high-quality products, requiring sellers to meet stringent checks for product quality, packaging, authenticity, and compliance to ensure only top-tier items reach consumers.
• Understand Myntra's strong positioning in fashion, lifestyle, and beauty. Your brand's offerings must align with Myntra's premium image to gain approval and effectively resonate with their audience.
• With Myntra handling massive order volumes, strict adherence to their logistics protocols is vital. This includes meeting precise delivery times and packaging standards, especially for services like M-Express for expedited shipping.
• Seamless integration with Myntra's platform is essential for efficient order processing, inventory management, and data synchronization. Utilizing tools like Unicommerce can significantly facilitate this, especially for new sellers managing multi-channel operations.
• Myntra closely monitors Key Performance Indicators (KPIs) such as on-time delivery, order defect rate, return rate, and customer satisfaction. Consistent effort to meet and exceed these benchmarks is crucial to avoid penalties or potential removal from the platform.
• Strict adherence to all legal and tax requirements is non-negotiable. This includes possessing a legally registered business entity, valid GST registration, and an Authorization Letter or NOC if operating as a distributor, reseller, or importer.

Myntra provides sellers with dedicated reports on their seller portal to facilitate accurate financial reconciliation. These reports include:

• Myntra Order Detail Reports
• Myntra Sales Revenue Reports
• PG Forward and Reversal Settlement Reports
• Myntra TCS Reports

A key point for Myntra sellers is that the platform uses a unique "Myntra order ID release" for mapping orders, unlike other marketplaces that use general order code IDs. Sellers must specifically use this "Myntra order ID release" to accurately reconcile each order.

Myntra's "Incentive Program" isn't a fixed bonus, but a system of benefits and opportunities tied to seller performance and platform engagement. It includes:

Key Requirements:

• Payment of a "Growth Enablement Fee" (if applicable, e.g., ₹15,000 for ₹30,000 ad credits).
• Consistent adherence to Myntra's operational policies (e.g., product quality, accurate listings).
• Maintaining high performance metrics (on-time delivery, low defects/returns, high customer satisfaction).
• Investment in platform advertising and quality content.

Key Incentives:

• Ad Credits: New sellers get free Product Listing Ad (PLA) credits for initial visibility.
• Insights Tool Access: Free access to "Partner Insights Tool" for data analysis and strategy optimization.
• Performance-Based Visibility: High-performing sellers receive better search ranking, priority in campaigns, and potential dedicated account support.
• Marketing Opportunities: Access to Myntra Ads, curated collections, and features like Myntra Minis and Studio for enhanced product appeal and sales.
• Logistics/Payment Efficiency: Streamlined processes and faster payment cycles (e.g., D+15 days with M-Express) reduce seller burden.

Myntra's End Of Reason Sale (EORS) and other festive events present massive opportunities for sellers, with orders reaching thousands per minute. To maximize these periods, effectively managing product visibility and the rush of orders is crucial.

• Plan Early: Analyze past data, forecast demand accurately, and prepare inventory with suppliers well in advance, minding Myntra's potential freeze periods.
• Optimize Logistics: Ensure sufficient stock of popular items and streamline fulfillment processes to meet Myntra's strict delivery SLAs, also preparing for returns.
• Strategize Pricing & Promos: Participate actively in Myntra's major sale events, offer competitive discounts, and leverage Myntra Ads for increased visibility.
• Enhance Listings: Optimize product content with high-quality visuals and descriptions, utilizing Myntra Minis and Myntra Studio.
• Monitor & Adapt: Continuously track performance metrics and sales data in real-time to make necessary adjustments and respond to customer feedback promptly.

Myntra's Tagloop is a security measure designed to curb fraudulent returns and theft for specific products. It's an unalterable lock with a unique, scannable code provided by Myntra.

What is Myntra Tagloop?

Tagloops are secure, unique locks with serial IDs and barcodes from Myntra, attached to select products.They prevent counterfeit or used item returns by requiring the tag to be intact upon return, reducing fraud and optimizing warehouse space.

This feature applies to about 33 product categories, including high-end apparel, footwear, and luxury goods. Sellers must enable specific settings and record the Tagloop ID during packing, ensuring traceability and deterring fraudulent activities.

If a buyer removes a Tagloop, they may be held accountable, potentially impacting their return eligibility. Buyers are expected to keep Tagloops intact to ensure proper returns and product integrity.

MynShakti was launched in February 2025, ahead of International Women's Day. It began with a pilot phase aiming to onboard around 100 women sellers. Myntra intends to expand the program and offer assistance to a greater number of female entrepreneurs across India, contingent on the success of the first phase. There is no publicly stated "end date" for the MynShakti program; it appears to be an ongoing initiative that will scale based on its initial success.

Benefits for Women Sellers:

The MynShakti program offers comprehensive support designed to help women entrepreneurs scale their businesses on Myntra. Key benefits include:

• Seamless Onboarding & Dedicated Account Management: End-to-end support for a smooth onboarding process, with dedicated account managers to help optimize business performance.
• Operational Training & Business Optimization: Access to hands-on training sessions covering crucial aspects like:
  • Catalogue optimization
  • Pricing strategies
  • Operational best practices to enhance efficiency and competitiveness.
• Expert-led Webinars & Mentorship: Interactive sessions and webinars led by industry experts provide strategic recommendations on:
  • Marketing
  • Order fulfillment
  • Leveraging Myntra's platform for maximum impact.
• Insights and Analytics: Access to valuable insights on customer trends and preferences to aid strategic decision-making.
• Marketing & Growth Support: Recommendations on best practices to improve visibility, enhance discoverability, and drive higher engagement on the Myntra platform.
• Financial Independence and Leadership: The program aims to enable financial independence, foster leadership, and drive meaningful change for women entrepreneurs.
• Access to a Large Customer Base: Myntra has a massive customer base across India, offering significant reach for new and growing businesses.

How to Join:

Women entrepreneurs interested in participating in the MynShakti program can typically apply via a survey link available in Myntra's LinkedIn posts or other official announcements about the program. The initiative commences with a webinar for shortlisted participants to introduce them to Myntra's seller ecosystem.

In essence, MynShakti is Myntra's commitment to promoting diversity and empowering women-led businesses by providing them with the necessary tools, resources, and mentorship to thrive in the competitive e-commerce landscape.

Myntra presents a significant opportunity for fashion brands aiming for success in India's booming e-commerce market.

• Myntra offers huge growth potential for fashion brands in India due to its market dominance.
• Success requires navigating a selective onboarding process and adhering to quality/operational standards.
• Leverage Myntra's growth strategies and support programs (like MynShakti) for sustainable success.

Ready to grow your fashion business on Myntra? Contact RegisterKaro for seamless onboarding support!