What if both my proposed names in RUN are rejected?

If both names submitted through the RUN service are rejected, you cannot resubmit on the same application. You must file a new RUN application with the new proposed names and pay the fee again. This emphasizes the importance of thorough initial research.

How long is a name reserved for once approved?

Once the MCA approves your name, it remains reserved for **20 days** from the date of approval for new company incorporations. For a company changing its name, the reservation period is usually **60 days**. You must complete the incorporation formalities or name change application within this timeframe.

Can I use abbreviations in my company name?

Yes, you can use abbreviations, but the MCA often requires clarification if the abbreviation is not commonly understood or fails to convey the nature of your business. Very generic abbreviations might also cause rejection if they lack distinctiveness.

Do I need to include the object of the company in its name?

No, it is not mandatory to include the object or main business activity in your company’s name. However, if your name *suggests* a specific activity (e.g., “IT Solutions,” “Pharma”), your company’s main objects as defined in its Memorandum of Association (MoA) should align with this implied activity.

What is the difference between a company name and a brand name/trademark?

Your company name is the legal name of your entity registered with the MCA (e.g., “Tech Innovations Pvt Ltd”). It identifies you as a legal person. Your brand name or trademark is the name or symbol used to identify your goods or services in the marketplace (e.g., Innovate Software for your software products).