How to register your brand on Amazon

Introduction

               Amazon Brand Registry is mandatory to register your brand on Amazon for any country including India. This procedure provides you more opportunities and tools to work and protect your brand on Amazon at the same time. 

Here’s how to register your brand in Amazon, step-by-step:

Step 1: There are certain standards or ‘eligibility conditions’ that must be met so that the structure can be successfully implemented.

• Make sure your brand satisfies the following requirements before beginning the registration process: Make sure your brand satisfies the following requirements before beginning the registration process:
• Trademark Registration: Particularly in India, for using a brand, it is mandatory to have an application for a trademark or a registered one.
• Amazon Sellers Account: This needs a valid Amazon seller account.Thus an Amazon Seller Account is a platform that allows people or companies to provide their products directly to customers through the Amazon marketplace. Some of the biggest online selling platforms allow you to sell products, control orders as well as revenue as well as interact with customers using a sellers’ account.

Step 2: Assemble Business Requirements and records

• Collect the required information and documents:
• The trademark office assigns a number to the application and this is referred to as the trademark registration number.
• Brand Logo and photographs: High-quality pictures of your product and/or your brand logo.
• Brand Name: This has to be the name that appears in the exact sense on the trademark application that you submit.
• Product Categories: The different products which your brand deals with.
• Details on the Production and Packaging Process: This could include details on the manufacturing and packaging of the products that you intend to sell.

Step 3: Sign up for an Amazon seller account (if you do not have one already).

       1. Visit Amazon Seller Central:

Sign in at Amazon Seller Central India or the specific country site that is relevant to the online selling company.

        2. Sign Up:

To start registration, you should click on button ‘Register now” and in some sites you will find button “start selling”.

       3. Provide Business Information:

Name and Address: Type your legal company’s name and address.

Contact Information: Give your phone number which should be your active number and also your email address.

Bank Account Information: Fill in the remaining details in connection with your bank account where you receive payments.

       4. Verify Identity:

Identity Proof: They should present a government-issued photo ID, for instance, a Permanent Account Number (PAN) card of India.

Address Proof: Attach copy of utility bill, bank statement, and or any document showing the current residential address.

Tax Information: Give your GST number in case you are selling from India or other necessary tax details in your country.

5. Choose the Account Type:

Choose between an Individual or a Professional Seller Account depending on the sums of product sold and the characteristics of your commercial activity.

6. List Your Products:

Create Listings: Include the products by giving information like the title, description, price, and images.

Set Inventory Levels: Please, input the amount of every product that is available for sale.

7. Set Up Shipping and Fulfilment:Set Up Shipping and Fulfilment:

Decide whether you want Amazon to store, pick, pack, and ship your product (Fulfilment by Amazon or FBA), or do it yourself (Fulfilment by Merchant or FBM).

FBA: The physical activity of storage, packaging and shipment is however done by Amazon.

FBM: You operate in storage and packaging, and/or in shipping the finished products.

8. Launch Your Store:

Afterwards, with a created account, and your products  listed, your store will be active on Amazon, and customers can buy your products.

Step 4: Amazon is one of the best platforms for any type of business because they offer a sure way to rank your products by enrolling in Brand Registry.

Access Brand Registry Portal: Amazon also has its Brand Registry – https://brandservice.amazon.com/.

Sign In: Sign in with your credentials that you received for your Amazon Seller Central.

Enroll a Brand:

To proceed in enrolling a new brand with the certification, click on the “Enrol a new brand ” link.

Fill in the brand name in the same manner as it is registered under your trademark certificate.

Give the trademark registration number of the identified mark.

Post pictures of your brand logo s and your products with the brand name written on them.

Provide information about your brands and departments/sub-categories.

Step 5: Verification Process

Amazon Review: After that, you have to complete an application that will be reviewed by Amazon and your brand details will be checked.

Verification Code: Notice may be served on Amazon or the information may be passed to the trademark owner or their attorney so that the verification code can be provided.

Submit Code: To verify, enter the verification code in the Brand Registry portal before you complete the verification process.

Step 6: Utilise Brand Registry Tools

Once your brand is successfully registered, you can use various tools provided by Amazon to manage and protect your brand:

Enhanced Brand Content (EBC): Create rich product descriptions and A+ content.

Brand Analytics: Access detailed reports on customer behaviour and brand performance.

Report Infringements: Easily report and manage intellectual property rights violations.

Sponsored Brands: Create advertising campaigns to promote your brand.

Tips for Successful Registration:

Accurate Information: Ensure all information matches exactly with your trademark registration to avoid delays.

High-Quality Images: Use clear and high-resolution images for your logo and products.

Stay Updated: Keep your trademark information and Amazon seller account details up-to-date.

What are the Amazon Brand Registry Benefits?

Over 130 thousand enterprises worldwide utilise the Amazon brand registration procedure, according to the Amazon platform. They are reporting, on average, 99% fewer infringements than they were before to the Amazon Brand Registry’s activation.

According to the platform’s website, there are numerous perks associated with becoming a part of the Amazon Brand Registry. The following are the most significant ones:

1. A more accurate portrayal of your company 

 More customers will be able to view accurate information about your brand since Amazon Brand Registry gives you more control over platform product pages that feature your name.

2. Excellent tools for reporting and searching

The Amazon marketplaces use unique technologies created especially for each brand to make it easier to identify instances of infringement:

• Worldwide search: find what you need across several Amazon stores on the same phone screen without having to go elsewhere.
• Image search: use photos to find product listings on Amazon that match your item(s) or logo(s).
• ASIN search in bulk: obtain a list of item URLs or ASINs in bulk to quickly detect and report content that may be infringing. This function can also enhance the size of image thumbnails, making it simpler to spot infringers.
• To increase the popularity, sort the list view of average customer ratings for each item.
• After your search is complete, Amazon Brand Registry provides you with a straightforward and guided process to report any potential infringements so that the Amazon platform can investigate and take appropriate action.

3. Enhanced proactive safeguarding of your brand

Additionally, in addition to the proactive measures that Amazon already employs to safeguard its customers, the Brand Registry leverages the data that sellers submit about their brands to implement extra safeguards that assist in identifying and eliminating potentially hazardous product listings.

The more information you give the Brand Registry support members about your firm and intellectual property, the more effectively Amazon can help you safeguard your enterprise. For example:

• Item listings improperly use your terms and trademarks in their product descriptions, names, and detail pages; they are not for your company.
• Images with your logo, however, display products without your Amazon storefront’s name on them.
• vendors who ship merchandise from nations in which you neither manufacture nor market your own brand names.
• Your brand name appears on product listings once you’ve uploaded the entire inventory of items to the site.

4. Advantages for establishing your brand

Utilise services like Stores, Enhanced Brand Content, Brand Dashboard, and Sponsored Brands to grow and strengthen your Amazon business.