How to Create an Amazon Seller Account?

Creating an Amazon Seller Account in India opens up a world of opportunities for your business. Amazon is one of the largest e-commerce platforms, offering unparalleled reach and a massive customer base.

• Massive Customer Reach: Access to millions of active shoppers across India who trust Amazon for their purchases.
• Brand Credibility: Leverage Amazon's established reputation and customer trust to build your brand.
• Logistics Support (FBA): Utilize Fulfillment by Amazon (FBA) to handle storage, packaging, shipping, and customer service, simplifying your operations. FBA is a service where Amazon stores, packs, and ships your products to customers while also handling returns and customer service on your behalf.
• Marketing Tools: Access various advertising and promotional tools to boost your product visibility and sales.
• Ease of Selling: Amazon provides a user-friendly interface and comprehensive support to help you manage your online store efficiently.

Before you begin the process of how to create an Amazon seller account, gather the following essential documents and information. Having these ready will ensure a smooth and quick setup:

• Active Mobile Number: For OTP verification.
• Email ID: For communication and account login.
• Bank Account Details: A current account in your business name (or savings account for individual sellers) for receiving payments.
• GSTIN (Goods and Services Tax Identification Number): GSTIN is mandatory for selling most taxable goods in India.
• PAN Card: Your Permanent Account Number .
• Business Registration Details (Optional but Recommended): If you have a registered business entity (e.g., Private Limited Company, LLP, Proprietorship).
• Digital Signature Certificate (DSC) (Optional): DSC is required for certain types of businesses or specific registrations.

Follow these steps carefully to create an Amazon seller account and start your online selling journey:

Step 1: Visit the Amazon Seller Central India Website

To begin your journey, navigate to the official Amazon Seller Central India website at sell.amazon.in . Once there, locate and click on the prominent "Register Now" or "Start Selling" button to initiate the account creation process. This is your gateway to understanding how to create an Amazon seller account.

Step 2: Enter Your Basic Information

You'll be prompted to provide your fundamental details. This includes your full name, a valid email address that you regularly check, and a strong, secure password for your new Amazon account. This initial setup establishes your primary login credentials.

Step 3: Verify Your Mobile Number

For security and communication purposes, Amazon will send a One-Time Password (OTP) to the mobile number you provided. Carefully enter this OTP into the designated field on the website to successfully verify your mobile number and proceed to the next stage of setting up your seller account.

Step 4: Provide Business Details

Now, you'll need to specify your business type. Choose from options like "Individual," "Proprietorship," or " Private Limited Company ," depending on your legal entity.

Once you've made your selection, enter your official business name exactly as shown in your legal documents, then agree to Amazon's terms and conditions. If you're registering as a company or LLP, you may also be required to upload your Certificate of Incorporation and the company’s PAN card for verification.

Step 5: Enter Your Seller Information

This step focuses on how your store will appear to customers. You'll fill in your desired "store name" – this is the name buyers will see when they browse your products. Additionally, provide your complete and accurate address details, which Amazon will use for communication and verification.

Step 6: Provide GSTIN and PAN Details

This is a critical compliance step for how to create an Amazon seller account in India. You must input your Goods and Services Tax Identification Number (GSTIN) and your Permanent Account Number (PAN).

Amazon verifies your details with government records, so it's crucial that all information you provide is accurate and matches your legal documents. GST registration isn’t mandatory for certain exempted categories such as non-academic books, handloom products, and similar items.

Step 7: Add Bank Account Information

To ensure you can receive your earnings from sales, you need to link your bank account. Enter your bank account number and the Indian Financial System Code (IFSC) for the account where Amazon will deposit your sales proceeds. Make sure these details are correct to avoid payment delays.

Step 8: Complete Tax Details

Amazon requires you to answer a few straightforward questions related to your tax status and make necessary declarations. These questions ensure your account complies with Indian tax regulations, and they are an integral part of the process to create an Amazon seller account.

Step 9: Set Up Two-Step Verification

For enhanced security and to protect your seller account from unauthorized access, setting up two-step verification is mandatory. You can choose to receive a code via your mobile number or use an authenticator app for this crucial security layer.

Step 10: Start Listing Your Products

Congratulations! Once your account is fully set up and verified by Amazon, you are ready to begin selling. Navigate to your Seller Central dashboard, where you can start adding your products to the Amazon catalog. This involves uploading high-quality product images, writing compelling descriptions, and setting competitive pricing for your items.

The following are the legal requirements for starting an Amazon seller account:

After you complete the initial setup to create an Amazon seller account, Amazon will initiate a document verification process. This is a critical step to ensure compliance and security.

• Submission: You might be asked to upload scanned copies of your PAN card, GSTIN certificate, bank account statement, and address proof.
• Verification: Amazon's team will review your submitted documents. This process can take a few days. They might contact you for additional information or clarification if needed.
• Account Activation: Once all documents are verified and approved, your Amazon Seller Account will be fully activated, and you can start selling your products to customers across India.

When you create an Amazon seller account, you'll need to choose between two selling plans:

As your business expands, you can switch from an Individual to a Professional selling plan anytime. Amazon sometimes offers limited-time promotions where the Professional plan fee is waived, so be sure to check Seller Central regularly for the latest updates.

To ensure a smooth experience when you create an Amazon seller account in India, consider these tips:

• Prepare All Documents: Have all required documents (PAN, GSTIN, bank details) ready and in digital format before you start.
• Use Accurate Information: Ensure all details provided match your official documents exactly to avoid verification delays.
• Read Terms and Conditions: Thoroughly understand Amazon's policies, guidelines, and fee structures.
• Set Up Two-Step Verification Immediately: This is mandatory and crucial for account security.
• Start with a Few Products: Begin by listing a small number of products to get familiar with the process before expanding your catalog.
• Optimize Product Listings: Use high-quality images, detailed descriptions, and relevant keywords to attract buyers.