Trademark Class 14: Jewelry, Precious Metals & Stones

“What makes a piece of jewelry more valuable than others: the gold, the diamonds, or the name behind it?” For most buyers, the answer is the name. Brands like Tiffany & Co., Cartier, Tanishq, and Rolex do more than sell jewelry or watches. They sell trust, heritage, and assurance, which shape buying decisions and generate loyalty that lasts for generations. 

Hence, protecting this identity is not optional in such a high-value market. This is why Trademark Class 14 holds such importance for jewelry and precious metal businesses.

From traditional family jewellers to global luxury labels and new-age gemstone startups, a clear and protected identity is essential. A trademark registration preserves that identity and keeps your brand distinct. This blog explains how protection under the jewelry trademark class safeguards that identity and why it matters for businesses.

What is Trademark Class 14 for Jewelry in India?

Trademark Class 14 is a category used to register trademarks for jewelry, precious metals, precious stones, and timekeeping products. When a business files under class 14, it secures exclusive rights to use its brand name or logo for these goods.

The Nice Classification system includes Class 14 and organizes goods and services into 45 different trademark classes. The World Intellectual Property Organization (WIPO) administers this system, and the Trade Marks Act, 1999, governs trademark registration in India. The Indian Trademark Registry handles this, making protection under the jewelry trademark class clear, structured, and widely recognized.

Registering your brand under Class 14 offers several key benefits:

• Exclusive Rights: Protects your brand name, logo, or design for jewelry and precious metals.
• Prevents Imitation: Stops competitors from using similar marks for similar high-value goods.
• Builds Brand Trust: Enhances credibility with customers who associate your brand with quality and authenticity.
• Supports Expansion: Facilitates business growth nationally and internationally by safeguarding your identity.
• Legal Enforceability: Provides a strong basis for taking action against trademark infringement or counterfeiting.

In short, registering under Class 14 not only protects your brand legally but also strengthens its reputation. This gives your business the confidence to grow and shine in a competitive market.

Who Should Register a Trademark Under Class 14?

If your business deals in jewelry, precious metals, gemstones, or luxury watches, establishing a strong brand identity is critical. Class 14 ensures your brand stands out and commands trust by protecting your brand name, logo, or other types of trademarks. 

Businesses and individuals who should register under Class 14 include:

• Jewelry designers and manufacturers: Create a distinct identity for signature designs and establish market recognition.
• Gold, silver, and platinum traders: Build credibility and associate your brand with high-quality precious metals.
• Luxury watchmakers and timepiece brands: Differentiate your products with exclusive brand names and logos.
• Gemstone dealers and exporters: Assert authenticity and reputation for diamonds, rubies, sapphires, and other precious stones worldwide.
• Online jewelry startups and D2C brands: Strengthen digital presence and brand visibility before entering the market.
• Family-owned traditional jewelry businesses: Highlight legacy and maintain long-term brand loyalty across generations.

Well-known examples include global brands such as Bvlgari and Chopard, as well as Indian brands like Kalyan Jewellers and Malabar Gold & Diamonds, which are registered under Class 14. Trademark registration helps these brands maintain exclusivity, prevent imitation, and build trust.

Goods Covered Under Trademark Class 14: Detailed List

In Class 14, it’s not just the material that matters; it’s the artistry and prestige behind each piece. Below is the list of goods covered under this class.

Category	Examples
Jewelry and Ornaments	Rings, necklaces, bangles, bracelets, earrings, pendants, brooches, anklets, toe rings, charms, wedding and bridal jewelry
Precious Metals and Alloys	Gold, silver, platinum, palladium in raw or semi-worked form; metal sheets, wires, bars, ingots, and alloys used in jewelry making
Precious and Semi-Precious Stones	Diamonds (natural and lab-grown), rubies, sapphires, emeralds, pearls (natural and cultured), opals, jade, topaz, and other gemstones
Imitation or Costume Jewelry	Artificial jewelry worn as ornaments, including fashion jewelry made of crystals, glass, or non-precious materials
Horological and Chronometric Instruments	Watches, clocks, chronometers, watch cases, movements, and parts
Luxury Items Used for Adornment	Cufflinks, tie pins, medals, charms, keyrings, money clips, and similar ornamental items

By covering such a wide range of high-value goods, Class 14 ensures broad and focused protection for jewelry brands, designers, and traders. 

Secure your jewelry brand today with expert trademark registration under Class 14. RegisterKaro helps you file, protect, and enforce your trademark in India with end-to-end legal support. Contact us today!

Goods Not Covered Under Trademark Class 14

Although Class 14 has a broad scope, certain related goods and services fall outside its coverage. These include:

• Non-Precious Metals Used Industrially: Iron, copper, brass, aluminium, and other base metals used for construction or manufacturing purposes (Class 6).
• Jewelry Storage and Display Items: jewelry boxes, cases, trays, and display stands not made of precious metals (Class 20).
• Jewelry-Related Services: Retail, wholesale, online selling, repair, or maintenance services for jewelry (Class 35 or Class 37).
• Loose Decorative Items Not Classified as jewelry: Beads, findings, or components sold separately or decorative items not intended to be worn as finished jewelry (Class 26).
• Functional Accessories Without Ornamental Use: Items that serve a purely functional purpose and are not meant for personal adornment (Class 9 for electronic or technical accessories or Class 21 for household or utility articles).

Being aware of these exclusions helps you file your trademark precisely, reduces delays, and protects your brand effectively. For example, Swarovski is widely associated with jewelry. However, its product range includes both ornamental jewelry items (which fall under Class 14) and decorative crystal goods or components that may fall under other classes. 

How to Register a Trademark Under Class 14 in India?

Turning your jewelry, gemstones, or luxury watches into a recognized symbol of authenticity starts with Class 14 registration. You can file under either “proposed to be used” if your brand is not yet operational, or “already in use” if the products are already in the market. Follow these steps to secure your trademark:

1. Conduct Trademark Search

• Search the Indian Trademark Registry to check if your proposed brand name, logo, or tagline already exists.

• Examine similar-sounding or visually similar trademarks to avoid conflicts.
• Use RegisterKaro’s trademark name availability check tool to check if your desired name or logo is available.

A proper search increases your chances of approval and helps you avoid objections.

2. File the Trademark Application

• Submit Form TM-A with the Trademark Registry under Class 14.
• Include:
  • Applicant details (individual, company, LLP, or partnership).
  • A clear representation of your trademark (wordmark or logo).
  • Details of the goods you want to register under the jewelry trademark class.

• Attach required documents for trademark registration, such as proof of business and Power of Attorney (if applicable).
• If filing online as a company or authorized signatory, use a Digital Signature Certificate (DSC) for authentication.
• Pay the applicable filing fee. Typically, the registration fee is ₹4,500 for individuals or small enterprises and ₹9,000 for other applicants. 

Note: The government trademark filing fees are indicative and subject to change as per notifications issued by the Trademark Registry. 

3. Respond to Examination

• The Trademark Office examines your application for distinctiveness and similarity with existing trademarks.
• If the examiner raises trademark objections, you must respond within one month (extendable by 30 days).
• Address issues like similarity with existing marks or descriptive terms to move the process forward.

4. Publication in the Trademark Journal

• The Trademark Registry publishes your application in the Trademark Journal once approved.
• Third parties can file trademark opposition within four months if they have valid claims.
• If no opposition arises or if you successfully resolve it, the application proceeds to registration.

5. Obtain Registration Certificate

• The Registry grants the registration certificate once the applicant completes all formalities.
• Class 14 grants you exclusive rights for the registered goods.
• You can take legal action against anyone who uses a similar mark for the same category of products.

6. Renew Your Trademark

• You can use your Class 14 trademark in India for 10 years from the registration date.
• Renew the trademark every 10 years by paying the renewal fee to maintain uninterrupted protection.

On average, the entire trademark registration process for Class 14 takes around 12 to 18 months. This depends on objections or opposition.

Want to secure your jewelry or luxury brand without any stress? Get started with RegisterKaro today and protect your identity under the artificial jewelry trademark class with ease!

Other Trademark Classes Similar to Class 14

While Class 14 specifically covers jewelry, gemstones, and luxury watches, several other trademark classes include products or services closely related to this segment. These include:

Class Number	Description	How it Differs from Class 14
Class 3	Cosmetics and personal care products	Covers perfumes, skincare, and beauty products; does not include jewelry or precious metals
Class 18	Leather and leather goods	Covers handbags, wallets, and belts; excludes jewelry, watches, and gemstones
Class 20	Furniture and decorative items	Covers jewelry boxes, display stands, and cases not made of precious metals
Class 26	Decorative items and jewelry components	Covers beads, pins, findings, hair accessories, and loose decorative elements not sold as finished jewelry
Class 35	Business and retail services	Covers retail and wholesale services for jewelry and watches; not the products themselves
Class 37	Repair and maintenance services	Covers jewelry and watch repair or restoration services; not the items being sold

Many renowned brands register under multiple classes to ensure protection for their entire range. For example, Bvlgari secures Class 14 for jewelry and watches, Class 3 for perfumes, and Class 18 for leather goods to ensure comprehensive brand protection.

Common Mistakes When Filing Under Class 14 and How to Avoid Them

Filing a trademark incorrectly can cause delays, objections, or even rejection. Avoid these common mistakes to ensure a smooth process:

• Skipping a Trademark Search: Filing without checking for existing trademarks increases the risk of rejection due to similarity or conflict. Conduct a comprehensive trademark search before filing to identify conflicts early and refine your mark if needed.
• Choosing a Generic or Descriptive Name: Names like “Golden Ring” or “Diamond Jewel” lack distinctiveness and may be refused by the Trademark Registry. Select a unique, creative, or coined brand name that clearly distinguishes your jewelry from others.
• Incomplete or Incorrect Application: Missing applicant details, unclear logo representation, or inaccurate description of goods can lead to objections or delays. Review all application details carefully and describe your Class 14 goods precisely before submission.
• Ignoring Related Classes: Only filing under the trademark class for artificial jewelry may leave other products, accessories, or services unprotected. Consider related classes like 18, 26, or 35 if relevant. 
• Missing Deadlines for Responses: Failing to reply to objections or opposition notices on time can result in the refusal of your application. Track deadlines closely and submit timely, well-prepared responses to all Trademark Registry communications.
• Assuming Automatic Protection: Using a brand alone does not give you legal rights without registration. File a trademark application early to secure enforceable legal protection for your brand.

Being aware of these mistakes helps jewelry brands file accurately, save time, and secure strong protection under Class 14.

At RegisterKaro, we handle hundreds of applications for the artificial jewelry trademark class in India. Our proven process minimizes objections, avoids common mistakes, and ensures timely registration. We guide brands in choosing strong trademarks and classifying goods correctly, helping clients secure fast protection for their creations.

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