
Smell Trademarks in India: Meaning, Validity & Legal Status
Trademarks in India are evolving beyond words and logos. Brands now focus on how consumers feel, remember, and experience a product. Take smell trademark, for instance. A smell trademark protects a distinctive scent that identifies a product or service, adding a new dimension to trademark registration. India’s recognition of its first odor trademark (Sumitomo Rubber’s […]








